Success Stories

Royce believes IndustrySearch is undoubtedly value for money

Arthur Kokolekos - the managing director of Royce Water Technologies - says that IndustrySearch is now a major component of the company's marketing campaign.

"It's quite easily the best return on investment out of all the other marketing money that we spend. We have received great results and direct enquiries through email. On average, we probably receive between 6-12 enquiries per month. For each of these enquiries, we also usually get one pretty solid enquiry, where somebody prefers to pick up the phone and call us, leading eventually to new business.

"What I like most about the service is the high level of control we have over the content on our Storefront. We receive great service from the staff at IndustrySearch too. I definitely prefer it to print advertising and other online advertising, which I've done before in the past. This is because the return on investment is so much better. We don't have a very big advertising budget, but IndustrySearch delivers tangible results straight away, and that's the difference. Nothing comes close to the unique service of IndustrySearch.

"In addition, we usually exhibit at Trade Shows throughout the year, but even these events don't provide the solid results that we get from IndustrySearch. I recently received an enquiry that turned into a sale 24 hours later. That enquiry alone covered the annual subscription for IndustrySearch."

R.J. Cox Engineering prefers it to magazine advertising

Matthew Pearce has been the operations manager for R.J. Cox Engineering for the last four years. There are many things he loves about IndustrySearch, which is why he recently upgraded to be an Sitepartner Storefront.

"We have been using IndustrySearch for four years now. As a Sitepartner, we now have a listing of 160 individual products and ranges on the site. I really enjoy receiving a monthly report from IndustrySearch about which products have been visited the most. It's great because it allows us to try out different products all the time, to see what's in demand.

"We joined IndustrySearch after being referred to it by somebody else and have found the service to be extremely valuable. IndustrySearch leads turn into sales. But what I like most is the ability that it gives us to easily update and change items on our Storefront. It has made a lot of difference to our business and has definitely increased our lead generation. It certainly justifies the expense and seems to be the way of the future because our products can be found at the click of a mouse. It's much better than magazine advertising and the Yellow Pages because it's less expensive and you are also able to list more products and services."

Paqworks likes the targeted approach to B2B business taken by IndustrySearch

Jonathan Hardman- the marketing manager for Paqworks - says that the company decided to join IndustrySearch two years ago because they saw it as an excellent platform for targeting relevant industrial B2B businesses.

"We've been very happy with the results so far because it has increased the profile of our company so that more people now know about us, thanks to the increased web presence. This alone has led to new business being created through fresh leads. I think advertising on IndustrySearch is much more effective than taking out magazine advertising because more people are into doing everything on the web these days, especially young engineers. It's a much better spend for us to go with IndustrySearch.

"It's also far more targeted than other services and I like the fact that it's focused on the Australian market. In addition to this, I enjoy having ownership over stories, products and features on our Storefront. We can upload a large amount of stories and the site is very flexible, which makes it a very powerful tool for us. Overall I'm very happy with the results we've had so far."

RS Components takes advantage of a steady stream of new leads

Mander Huang - the E-Commerce marketing executive for RS Components- is extremely pleased with the steady stream of new enquiries that IndustrySearch generates regularly for his company.

"IndustrySearch has been working well for us now for quite a while, which is why I decided to continue the service when I joined the company. It has been very good at generating fresh leads for us and improving the overall product awareness. We are a distributor of electronic components, with over 250,000 products available for purchase so there's a lot we can promote. I find that IndustrySearch is very different to other advertising models because we've actually experienced genuine results from this particular service. We are working towards becoming an e-commerce focused business so that's why it makes so much sense to advertise online with a company like IndustrySearch, rather than advertising through print media.

"I also like the customer service provided by IndustrySearch and the fact that the account manager is always very helpful."

Romheld says IndustrySearch fits in their owns ambitious marketing strategy

Vince West - the business development manager for Romheld Automation - says that IndustrySearch works really well for his company as part of a interactive advertising strategy.

"We have a Sitepartner Storefront and have been using IndustrySearch for about three years now. We really like the service because we receive a lot of enquiries from the Storefront all the time. Many of these often lead to new customer prospects and sales opportunities for us to take advantage of. So far the service has been as good as we expected it to be and it has delivered exactly what we wanted. The response has been very good. We do a lot of online advertising and we also push our own website quite a bit, so we find that IndustrySearch works really well as one of the key components in our overall marketing strategy and vision. IndustrySearch seems to be very unique and certainly makes a strong impact with potential clients."

NI benefits from IndustrySearch's targeted online directory

Mark Phillips, the marketing manager for National Instruments, enjoys the targeted service provided by IndustrySearch.

"Compared to the choice of the Yellow Pages, other online advertising or IndustrySearch, then IndustrySearch is the best because it is so targeted. We see it as a very effective online directory. It's also trackable, which is brilliant. We are definitely going to use it more and more in the future. At present, we upload a lot of press releases but we also want to make more use of the video facility eventually. I think it's great that we receive a monthly activity report so that we can see how many leads have been generated each month."

"There aren't too many effective industry vehicles out there, so IndustrySearch has definitely helped us. It acts a continuous search engine for products." 

Rittal finds new customers with ease

Rafael Koenig, the national marketing manager for Rittal, has discovered new, previously unknown customers, through using the unique services of IndustrySearch. This service allows Rittal to target its product and technology message to specific and relevant clients, as Koenig points out.

"IndustrySearch is part of our marketing portfolio. We recognised several years ago that online media have been gaining importance, and targeted portals, such as IndustrySearch are an ideal compliment to our own web activities. It has enhanced our dialogue with existing clients and those who may have heard from us elsewhere. Online activities are a must in today's marketing mix. For us at Rittal, it is important that these activities are directed to a target audience." 

The IndustrySearch newsletter gets key products noticed

Amelia Edwards, the regional marketing and communications manager for Burkert Fluid Control Systems, says that the IndustrySearch newsletter plays a pivotal role in getting the company's products noticed.

"The newsletter reaches out to the consumer with its quality articles. People find it quite interesting and useful for keeping them in touch with what's going on. It's the only site in the B2B industrial arena that contains a large, broad base of news and feature stories that are relevant. It's quite unique. It draws people in and provides them with the stories they would not get in the SMH or other magazines. The newsletter also helps to get people's eyes on our product information." 

Megger generates local interest quickly

When Ralph Brown first set up the Australian wing of his company Megger a few years back he turned to IndustrySearch to help him get his business off to a successful start.

"We started using IndustrySearch three years ago to generate local interest in the first year of the business being in Australia. We received a lot of enquiries, surprisingly from people we thought we already knew. We do a fair bit of direct marketing so it was unexpected when some of the larger electrical utilities contacted us through IndustrySearch instead of through our own website. So it's been great for getting people in contact with us who did not know we were here."

Atlas Weighing happy with fresh leads

Barry Tobin's company, Atlas Weighing, is pleased that IndustrySearch has led to sales and fresh enquiries.
His company specialises in providing load weighing equipment for front-end loaders and forklift trucks and has been in business since 1989.

"We started using IndustrySearch eight months ago so that we could target people looking for our loading scales. As a result of using the service we have received a few calls that have led to sales, which is good. I would definitely recommend the service to other industrial businesses in regards to using it as a marketing tool. I use a number of other websites for similar purposes and would say it is on a par with them." 

ExitKits establishes strong global presence

IndustrySearch has helped ExitKits Australia attract more leads and sales from all over the world.

Patrick Healy from ExitKits said: "Many of the enquiries turn into sales. Last year our products were viewed 11,000 times on IndustrySearch. It acts really as an extension to our own site. We would recommend it to other industrial businesses to use as a marketing tool because the results are trackable and it is very cost effective. We like the monthly activity report that gives you step by step figures on who has visited your site."

He added that thanks to the Premium Storefront his company has received sales from the US, Canada, UK, Singapore, Hong Kong, Germany and France. 

IndustrySearch helps seal long-term partnerships

Peter Donovan, the NSW Manager for Materials Handling, says that IndustrySearch helps his company to break long-term deals.

"We enjoy a good success rate as far as lead direction is concerned with IndustrySearch. We receive daily referrals and plenty of interest in our products thanks to the site. Our leads need to come from somewhere and sometimes in our business, when you are selling on major projects, some of them take several years to drop. It can be a very long process to go from an idea to a complete installation. But IndustrySearch helps us to get the exposure and idea out there about what we can do. It starts with interest and hopefully ends with a sale. Other companies offer a similar service, but I don't think anybody does it as good as IndustrySearch. It really helps to articulate our message."

Donovan is always looking for a way that the company can stay ahead of the game and have an advantage over the competitors.