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Manassen Foods plans organic growth and acquisitions


13/04/2006 -

Family-owned specialty foods business Manassen Foods hopes to double its revenue over the next three years now that it has secured the backing of private equity firm CHAMP.

Roy Manassen said he agreed to CHAMP's offer of recapitalisation because he was tired of writing his own cheques for the company he inherited from his father 26 years ago.

CHAMP has now helped Manassen Foods acquire three small speciality foods companies to turn the business into a new company, Food Holdings Pty Ltd.

Manassen will become chairman and CHAMP will have a 51 per cent stake.

The company rolls Manassen Foods in with The Great Southern Foods group, King Oscar and Hutchinsons (NZ)Pty Ltd - but will continue to trade as Manassen Foods - and will have total revenue in excess of $250 million per annum.

CHAMP expects to be able to double that within three years through a combination of both organic growth and acquisitions.

"We're on a mission to build (the business)," Manassen said.

He plans to stick within the industry of specialty food brands, with the company's brands including Mini Babybel Cheeses, Wokka Noodles, Sharwoods Indian Cuisine and cheeses from The Margaret River Dairy Company.

Manassen Foods is mainly a food importer and distributor, with some manufacturing operations, and Manassen hopes to expand the export side of the business.

However he has ruled out entering more generic food categories such as fresh produce and says that a listing on the share market is not on the cards at the moment.

Manassen Foods has appointed former Kelloggs Australia managing director Michael Bracka as chief executive.

CHAMP's investment is the third from its CHAMP II Fund, which raised $950 million last July.

CHAMP did not reveal its exact equity commitment to Manassen Foods but said the fund had invested about 10 cents in the dollar so far.

Source: AAP NewsWire

 



Comment on this article (2)

 1
| 11/03/2010 1:48:45 PM
The article above states Roy Manassen inherited the business from his father...The source of this commentary is unknown but false...Simon Manassen sold Manassen Foods in 1973 to Beatrice Foods [later to be purchased by KKR of "Barbarians at the gate" fame.] It was then on sold to Cadbury in the mid 80's and Roy Manassen purchased it from Cadbury in March 1988.Simon gave Roy $20,000 in 1980 which was the last gift he ever made to Roy...alive or since he died 10 years ago...
 2
| 11/03/2010 2:37:29 PM
Thank you for clearing that up Roy. The article was sourced from AAP, so feel free to contact them to ensure their records are corrected. Kind regards, IndustrySearch.

 
 
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